About Your Local MINI Retailer | Williams Liverpool

OUR CUSTOMER REVIEWS.

SERVICE

4.0

NEW CAR SALES

5.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by MINI UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

121 ratings and 99 comments received in the last 90 days.

10 July 2026

Sam was amazing, answered everything I asked, gave so much info, great guy and very knowledgeable

09 July 2026

Dylan helped me a lot and was professional at all times.

05 July 2026

Sam was knowledgeable and kept me informed throughout the process. I felt supported in my choice of car, and Sam was always available to answer any queries.

04 July 2026

Sam ( lpool williams mini) was amazing. Went above and beyond with test driving and docunent support. He webt above and beyond in runing through options and ensured everything was in place and made it all hassle-free

03 July 2026

Derek was very patient and informative during the handover.

02 July 2026

Very happy indeed very thorough and informative

30 June 2026

Sam was amazing he's a credit to mini on arrival he was so helpful and after the order he was very informative and I was updated every step of the way he was very professional and I don't have a bad word to say

30 June 2026

Staff (Charlie, Erin and Craig) were all very friendly and helpful

30 June 2026

Friendly salesperson (Dylan). He explained everything carefully and took the time to really listen to what I wanted in a car. Fast delivery and Dylan kept me updated throughout. At handover I was made to feel that my custom was really valued

30 June 2026

really helpful staff, Craig and Erin walked me through every step of the way. It was a really hot day and they offered me drinks several times. Very knowledgeable and a credit to the team

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25 June 2026

Completely satisfied

25 June 2026

Charlie & Craig are just fantastic, I only 'initially' expressed an interest in buying an electric car, told Charlie my budget, he went above & beyond & 3 weeks later I drove away from the showroom with a stunning new car. They're both an asset!

24 June 2026

Overall a seamless, enjoyable experience.

24 June 2026

Very satisfied. Derek made the whole process easy despite me living in Scotland. Communication was excellent, collection was well organised and the car was beautifully presented. A genuinely enjoyable buying experience from start to finish.

22 June 2026

Dylan was very helpful and pleasant to work with

15 June 2026

Service was great. Sales were really helpful. There was a delay with the vehicle which was a shame but no reflection of the great service from sales. They kept me updated.

12 June 2026

Excellent service from initial sale to completion

03 June 2026

I was contacted by Dylan from Williams Liverpool and cannot be more positive in my feedback. He was friendly, professional, and made the whole process easy and stress-free.

03 June 2026

Sam and other staff where very helpful

03 June 2026

As in the past Williams, Liverpool handled the purchase and delivery in a perfect and very helpful manner.

02 June 2026

Derek was really helpful and patient.

02 June 2026

Very accomodating following numerous changes of mind on my part.

02 June 2026

I had a good experience at Williams Mini. All of the sales staff were very friendly and made me feel at home. I arrived to pick up my new car 2 hours early on the off chance they would see me and it wasn't a problem for them.

30 May 2026

Charlie McColl provided a fabulous level of service during my purchase. He could not have been more helpful and kept me well informed throughout.. He made the experience of picking up my car extra special. Sales manager Craig was very supportive.

30 May 2026

Attentive, listened, competent and made us feel comfortable that we were in good hands.

27 May 2026

Very friendly, helpful and knowledgeable sales people

26 May 2026

Sales person in Williams (Dylan) was amazing

24 May 2026

It was quick, simple and straightforward. Dylan was fantastic in the Liverpool store

22 May 2026

Sam made the process and handover very easy and was very knowledgeable and helpful throughout

22 May 2026

Great experience at Williams Liverpool. Big shout out to Erin who made the buying experience so special.

22 May 2026

Staff friendly without being too salesman like

19 May 2026

I was guided by Charlie McColl at Liverpool. His knowledge of the car was excellent and he was very patient with me when explaining the use of the car. He made everything easy for me to understand.

17 May 2026

Sam ,I wanted to send a quick note to say thank you for going above and beyond during my car purchase. I especially appreciated how you took the time to explain all the features and especially my little teddy and flowers !!

05 May 2026

Sam made everything easy with our purchase really professional and friendly nothing was a problem. Very patient with showing us details of car. Couldn't ask for a better service.

30 April 2026

Kathryn and the whole team at Williams Liverpool couldn't have done more for me whilst purchasing my new car. The touches of the big reveal, flowers and teddy in the car was just amazing!

30 April 2026

Well looked after.

27 April 2026

The whole service was fantastic, the reveal, the gifts and the explanation of how the car works was brilliant.

25 April 2026

Derek, sales rep who sold the car to us is an incredible person.He helped us all along the way and still continues to help whenever we need.

24 April 2026

Same approached us in the car park was very friendly and helpful

24 April 2026

Smooth process, great comms. Have left review for Dylan at Williams Liverpool on Google.

22 April 2026

From start to finish a first class experience Sam was very attentive and delivered a comprehensive service in the sales process covering all aspects of the mini experience.

22 April 2026

Kathryn was super helpful from the beginning to her delivery of my new Mini. Answered any questions I had regarding the car with clarity and knowledge.

21 April 2026

Catherine kept us informed, throughout the process. And was very helpful during the handover too.

21 April 2026

Staff have been amazing Charlie has helped me so much

19 April 2026

Friendly and helpful service.

18 April 2026

Absolutely fantastic, My car is amazing, I've gone from a Range Rover Sport to a Mini Countryman JCW, best decision I've made. The buying process was made easy by Charlie at Mini Liverpool, he help me design my car and was just as enthusiastic as me.

18 April 2026

Efficient and Useful.

10 July 2026

The work on my car was delayed due to the technician being called away for a medical emergency. This was not a problem, and reception staff were very apologetic, but it would have been useful to have been informed before I arrived to collect the car.

07 July 2026

Dealt with promptly, staff all brilliant, polite, professional and friendly. Refreshments available while we waited.

07 July 2026

Knowledgeable staff. Friendly service

07 July 2026

All good, great service, well looked after

07 July 2026

Very efficient and clear report.

05 July 2026

Time taken and initially a different price. Also wasn't cleaned or valeted which I was offered

05 July 2026

I taken over a month with no courtesy car and incredible how many times I have had to call for updates without any call backs or real tangible details! I am well and truly disappointed

05 July 2026

Erin was fantastic when I bought my new Mini Cooper. Process was smooth & she supported me throughout the process making it pleasurable.

03 July 2026

At no point did anyone ever contact me about my car. The only time I got an update was because I called.

30 June 2026

Always extremely satisfied with service from Williams Liverpool. Great service from friendly staff. Very efficient team. Always recommend to other Mini owners.

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29 June 2026

I took my mini fo the mot .the staffs and the service were excellent. I would recommend it to my friend in the future.

27 June 2026

Everything went smoothly as expected. The communication was very good.

23 June 2026

From check in to finish, we'll organized and staff very lovely.

22 June 2026

Excellent service, friendly staff, refreshments while waiting, comfortable waiting area

20 June 2026

Everyone very curtious appointment at 8 and ready for 10 and it was as promised.

19 June 2026

Jamie/James the customer service agent was phenomenal as he managed expectations and was very pleasant.

18 June 2026

The car was booked in at 10am and we were asked to call after lunch to check on progress. It was only an MOT. The car was needed at 4.30pm and wasn't ready until 5pm despite a number of calls.

18 June 2026

Vechile was on time for complete

16 June 2026

Very good.

15 June 2026

Because Morgan was very helpful and I found him easy to deal with. A very nice guy indeed.

14 June 2026

The service at the centre was faultless however to receive a text message saying essential maintenance was required as I drove home was frustrating. Why couldn't this have been mentioned at the time?

12 June 2026

It was excellent service but I was thinking of downgrading my score as I was sad to have to check in on a machine rather than be greeted and then looked after by a friendly person.

10 June 2026

I rang up at 4.30pm to be told my car would be ready by 5pm. At 5.50 I was finally asked to complete any paperwork. When asked if the tyre pressures were checked as I have an intermittent fault I was told yes everything is fine. No there not!

08 June 2026

Derek really friendly and helpful

07 June 2026

Booked in for a full service 6 months in advance. Mini invoiced me the parts, cost and part numbers. Did not a have fuel filter for my car despite it being a main dealer. Failed to ensure parts were available ahead of service. Really poor.

06 June 2026

Rachel the advisor was great. Kept me informed. Polite, knowledgeable and made my visit so easy.

03 June 2026

I was rather disappointed that that my car hadn't been washed. This has now been the case on BOTH occasions when bringing it in for a Service/MOT. I am yet to receive a complementary Car Wash!

03 June 2026

Easy process ( could of give the car a little wash like ahahah but no stress )

29 May 2026

I had had 9 Minis in 24 ywears from your Goodselves and can honestly say no problems or complaints. If anything your Staff have been exceptional

27 May 2026

Car at centre at 10.00am, still in the same car space and had not been moved at 4.00pm , when we were supposed to collection it. It did not get serviced till we got there. We left at 6.30pm. We informed by email that our service was on schedule.

27 May 2026

Good service, however I requested a clean and this was not carried out

24 May 2026

Staff were lovely couldn't do enough for me as I picked up my car but couldn't actually get hold of anyone for to the ridiculous AI system you have In place . it is so very frustrating not being able to speak to a real person. it would put me off .

24 May 2026

Excellent service

23 May 2026

I have been coming to williams for a few years now, trying to get past the A i phone message, what an absolute nightmare ! Bring back Scott ! Theres very little interation with staff and its not very personable

23 May 2026

Good quick and reliable

23 May 2026

My visit was for the first MOT and I was looked after very well as usual by the staff,in and finished in 2 hours I was very impressed as this was under the time quoted,very efficient thank you!

23 May 2026

I took the car in at 8 o'clock in the morning. They said that they would have it ready for me for around 1130. She came to me at 10 o'clock and told me Mobility had only just accepting to get the Service so I got out about 3:30 I think there should o

21 May 2026

Great from start to finish!

20 May 2026

Rachel at Williams Liverpool was superb, very friendly helpful and efficient.

19 May 2026

From the second I walked in I was welcomed and felt at ease. I was then informed that my car would take longer than expected, and was instantly offered a courtesy car. Top customer service and will be returning!

17 May 2026

Booked car to warranty work got a call on the Friday before reconfirming all ok for the Tuesday dropped car off then got call 4 pm to say the parts hadn't turned up rebooked again - issues after this but not enough words left

16 May 2026

I was made welcome and was kept informed

16 May 2026

Great customer services

10 May 2026

Satisfied with the service although very expensive.

09 May 2026

Very easy no stress

08 May 2026

Would be 5 star but the parts and labour costs are extremely high.

04 May 2026

Punctured tyre = mini was away for 2 days. A software update was installed, but no one told us what it would do, change or improve. Car had a job number on front and back windows which was not removed before we picked it up. car unwashed.

29 April 2026

We travelled to Liverpool for the day to have the car serviced. We dropped the car off at 9.30am and had requested as early as possible pick up. We received an automated text at 13.00 saying all was running on time. We returned to the service ...

29 April 2026

I was booked in for MOT as part of my service plan. I was emailed and cost was on email, I arrived told Scott who served me it was included. He said he would sort this then I was texted a link by him pay!

29 April 2026

My wheel had a slow puncture and was told it could be repaired but this is now worse than before and I have to blow the tyre up every day

24 April 2026

Very professional service

21 April 2026

They where very helpful and I found the experience stress free

PLEASE DON'T HESITATE TO GET IN TOUCH WITH US.

Our contact details

FIND Williams Liverpool.

Address

4 Great Howard Street, Liverpool, Merseyside, L3 7HT

Opening Hours

Mon–Fri:08:30 - 18:00
Sat:09:00 - 17:00
Sun:11:00 - 16:00

Phone

0151 330 2100

Map

Areas served

Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot

View map

Address

4 Great Howard Street, Liverpool, Merseyside, L3 7HT

Opening Hours

Mon–Fri:08:00 - 17:30
Sat:08:30 - 12:30
Sun:CLOSED

Phone

0151 474 2000

Map

Areas served

Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot

View map