About Your Local MINI Retailer | Williams Liverpool

OUR CUSTOMER REVIEWS.

SERVICE

3.5

NEW CAR SALES

5.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by MINI UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

128 ratings and 99 comments received in the last 90 days.

01 August 2026

Easy process; friendly staff and kept me well informed.

31 July 2026

Couldn't fault the service I received and how help helpful Dylan Jeffery your sales representative was.

28 July 2026

Great friendly service from Derek.

28 July 2026

From initial enquiry through to purchase i could not fault service

26 July 2026

I was extremely satisfied from start to finish. The whole experience was smooth, stress free and well organised. I felt valued as a customer, and the welcoming atmosphere and excellent service made buying my new car a genuinely enjoyable experience.

23 July 2026

I have been with Mini for a long time, I am currently on mini number 6. I always find the staff at Williams extremely helpful and go the extra mile. I can't thank Charlie and Craig enough for all the help .

21 July 2026

Very easy process from start to finish .

20 July 2026

Erin explained everything in detail a very pleasant and helpful salesperson and I loved the uncovering surprise of my mini in the showroom

16 July 2026

I've never had customer service like Sam gave he was absolutely amazing and professional he guided me through all of the car thank you so so much Sam Carol

15 July 2026

My experience with mini was excellent straight from the first day in the show room right through to picking up my new veichle.

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13 July 2026

Bought from this garage on several occasions now.

13 July 2026

Charlie was fantastic. Great 5 star customer service. Completely thoughtful. The experience of the privilege to drive out the show room is a massive thumbs up. And the manager to come out and say thank you for picking mini.

12 July 2026

Sam was amazing at talking us through everything. Nothing was a stupid question and we didn't feel rushed like in some other places. Kept informed throughout the whole process.

10 July 2026

Sam was amazing, answered everything I asked, gave so much info, great guy and very knowledgeable

09 July 2026

Dylan helped me a lot and was professional at all times.

05 July 2026

Sam was knowledgeable and kept me informed throughout the process. I felt supported in my choice of car, and Sam was always available to answer any queries.

04 July 2026

Sam ( lpool williams mini) was amazing. Went above and beyond with test driving and docunent support. He webt above and beyond in runing through options and ensured everything was in place and made it all hassle-free

03 July 2026

Derek was very patient and informative during the handover.

02 July 2026

Very happy indeed very thorough and informative

30 June 2026

really helpful staff, Craig and Erin walked me through every step of the way. It was a really hot day and they offered me drinks several times. Very knowledgeable and a credit to the team

30 June 2026

Friendly salesperson (Dylan). He explained everything carefully and took the time to really listen to what I wanted in a car. Fast delivery and Dylan kept me updated throughout. At handover I was made to feel that my custom was really valued

30 June 2026

Staff (Charlie, Erin and Craig) were all very friendly and helpful

30 June 2026

Sam was amazing he's a credit to mini on arrival he was so helpful and after the order he was very informative and I was updated every step of the way he was very professional and I don't have a bad word to say

25 June 2026

Charlie & Craig are just fantastic, I only 'initially' expressed an interest in buying an electric car, told Charlie my budget, he went above & beyond & 3 weeks later I drove away from the showroom with a stunning new car. They're both an asset!

25 June 2026

Completely satisfied

24 June 2026

Very satisfied. Derek made the whole process easy despite me living in Scotland. Communication was excellent, collection was well organised and the car was beautifully presented. A genuinely enjoyable buying experience from start to finish.

24 June 2026

Overall a seamless, enjoyable experience.

22 June 2026

Dylan was very helpful and pleasant to work with

15 June 2026

Service was great. Sales were really helpful. There was a delay with the vehicle which was a shame but no reflection of the great service from sales. They kept me updated.

12 June 2026

Excellent service from initial sale to completion

03 June 2026

As in the past Williams, Liverpool handled the purchase and delivery in a perfect and very helpful manner.

03 June 2026

I was contacted by Dylan from Williams Liverpool and cannot be more positive in my feedback. He was friendly, professional, and made the whole process easy and stress-free.

03 June 2026

Sam and other staff where very helpful

02 June 2026

Very accomodating following numerous changes of mind on my part.

02 June 2026

Derek was really helpful and patient.

02 June 2026

I had a good experience at Williams Mini. All of the sales staff were very friendly and made me feel at home. I arrived to pick up my new car 2 hours early on the off chance they would see me and it wasn't a problem for them.

30 May 2026

Attentive, listened, competent and made us feel comfortable that we were in good hands.

30 May 2026

Charlie McColl provided a fabulous level of service during my purchase. He could not have been more helpful and kept me well informed throughout.. He made the experience of picking up my car extra special. Sales manager Craig was very supportive.

27 May 2026

Very friendly, helpful and knowledgeable sales people

26 May 2026

Sales person in Williams (Dylan) was amazing

24 May 2026

It was quick, simple and straightforward. Dylan was fantastic in the Liverpool store

22 May 2026

Sam made the process and handover very easy and was very knowledgeable and helpful throughout

22 May 2026

Staff friendly without being too salesman like

22 May 2026

Great experience at Williams Liverpool. Big shout out to Erin who made the buying experience so special.

19 May 2026

I was guided by Charlie McColl at Liverpool. His knowledge of the car was excellent and he was very patient with me when explaining the use of the car. He made everything easy for me to understand.

17 May 2026

Sam ,I wanted to send a quick note to say thank you for going above and beyond during my car purchase. I especially appreciated how you took the time to explain all the features and especially my little teddy and flowers !!

30 July 2026

Very friendly, knowledgeable, and efficient service.

27 July 2026

Pleased with work carried out. Did request the car was cleaned but it wasn't

26 July 2026

Extremely helpful and friendly staff, who help every step of the way.

23 July 2026

Still waiting on Mini emblem from April, told someone would follow up, which they haven't and has been forgotten about multiple times. Had to bring in the car to the bodyshop twice already and found the process both time consuming and disruptive.

23 July 2026

Having had to re book, because the work could not be completed on the day I originally had booked in Took for me to make a further 6 calls for this to be done, no1 there to give me a courtesy car, took a days holiday, 8 tunnel costs - terrible

21 July 2026

Everyone was very helpful

15 July 2026

Dropped my car off at 8 in the morning for an oil change. Asked for them to call me when ready as I was staying in Liverpool. Didn't call me. Walked back to garage 2.00 and it was ready!

10 July 2026

The work on my car was delayed due to the technician being called away for a medical emergency. This was not a problem, and reception staff were very apologetic, but it would have been useful to have been informed before I arrived to collect the car.

07 July 2026

Very efficient and clear report.

07 July 2026

Dealt with promptly, staff all brilliant, polite, professional and friendly. Refreshments available while we waited.

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07 July 2026

Knowledgeable staff. Friendly service

07 July 2026

All good, great service, well looked after

05 July 2026

Erin was fantastic when I bought my new Mini Cooper. Process was smooth & she supported me throughout the process making it pleasurable.

05 July 2026

Time taken and initially a different price. Also wasn't cleaned or valeted which I was offered

05 July 2026

I taken over a month with no courtesy car and incredible how many times I have had to call for updates without any call backs or real tangible details! I am well and truly disappointed

03 July 2026

At no point did anyone ever contact me about my car. The only time I got an update was because I called.

30 June 2026

Always extremely satisfied with service from Williams Liverpool. Great service from friendly staff. Very efficient team. Always recommend to other Mini owners.

29 June 2026

I took my mini fo the mot .the staffs and the service were excellent. I would recommend it to my friend in the future.

27 June 2026

Everything went smoothly as expected. The communication was very good.

23 June 2026

From check in to finish, we'll organized and staff very lovely.

22 June 2026

Excellent service, friendly staff, refreshments while waiting, comfortable waiting area

20 June 2026

Everyone very curtious appointment at 8 and ready for 10 and it was as promised.

19 June 2026

Jamie/James the customer service agent was phenomenal as he managed expectations and was very pleasant.

18 June 2026

The car was booked in at 10am and we were asked to call after lunch to check on progress. It was only an MOT. The car was needed at 4.30pm and wasn't ready until 5pm despite a number of calls.

18 June 2026

Vechile was on time for complete

16 June 2026

Very good.

15 June 2026

Because Morgan was very helpful and I found him easy to deal with. A very nice guy indeed.

14 June 2026

The service at the centre was faultless however to receive a text message saying essential maintenance was required as I drove home was frustrating. Why couldn't this have been mentioned at the time?

12 June 2026

It was excellent service but I was thinking of downgrading my score as I was sad to have to check in on a machine rather than be greeted and then looked after by a friendly person.

10 June 2026

I rang up at 4.30pm to be told my car would be ready by 5pm. At 5.50 I was finally asked to complete any paperwork. When asked if the tyre pressures were checked as I have an intermittent fault I was told yes everything is fine. No there not!

08 June 2026

Derek really friendly and helpful

07 June 2026

Booked in for a full service 6 months in advance. Mini invoiced me the parts, cost and part numbers. Did not a have fuel filter for my car despite it being a main dealer. Failed to ensure parts were available ahead of service. Really poor.

06 June 2026

Rachel the advisor was great. Kept me informed. Polite, knowledgeable and made my visit so easy.

03 June 2026

I was rather disappointed that that my car hadn't been washed. This has now been the case on BOTH occasions when bringing it in for a Service/MOT. I am yet to receive a complementary Car Wash!

03 June 2026

Easy process ( could of give the car a little wash like ahahah but no stress )

29 May 2026

I had had 9 Minis in 24 ywears from your Goodselves and can honestly say no problems or complaints. If anything your Staff have been exceptional

27 May 2026

Car at centre at 10.00am, still in the same car space and had not been moved at 4.00pm , when we were supposed to collection it. It did not get serviced till we got there. We left at 6.30pm. We informed by email that our service was on schedule.

27 May 2026

Good service, however I requested a clean and this was not carried out

24 May 2026

Excellent service

24 May 2026

Staff were lovely couldn't do enough for me as I picked up my car but couldn't actually get hold of anyone for to the ridiculous AI system you have In place . it is so very frustrating not being able to speak to a real person. it would put me off .

23 May 2026

Good quick and reliable

23 May 2026

My visit was for the first MOT and I was looked after very well as usual by the staff,in and finished in 2 hours I was very impressed as this was under the time quoted,very efficient thank you!

23 May 2026

I took the car in at 8 o'clock in the morning. They said that they would have it ready for me for around 1130. She came to me at 10 o'clock and told me Mobility had only just accepting to get the Service so I got out about 3:30 I think there should o

23 May 2026

I have been coming to williams for a few years now, trying to get past the A i phone message, what an absolute nightmare ! Bring back Scott ! Theres very little interation with staff and its not very personable

21 May 2026

Great from start to finish!

20 May 2026

Rachel at Williams Liverpool was superb, very friendly helpful and efficient.

19 May 2026

From the second I walked in I was welcomed and felt at ease. I was then informed that my car would take longer than expected, and was instantly offered a courtesy car. Top customer service and will be returning!

17 May 2026

Booked car to warranty work got a call on the Friday before reconfirming all ok for the Tuesday dropped car off then got call 4 pm to say the parts hadn't turned up rebooked again - issues after this but not enough words left

16 May 2026

I was made welcome and was kept informed

16 May 2026

Great customer services

10 May 2026

Satisfied with the service although very expensive.

09 May 2026

Very easy no stress

08 May 2026

Would be 5 star but the parts and labour costs are extremely high.

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FIND Williams Liverpool.

Address

4 Great Howard Street, Liverpool, Merseyside, L3 7HT

Opening Hours

Mon–Fri:08:30 - 18:00
Sat:09:00 - 17:00
Sun:11:00 - 16:00

Please note that our Christmas opening hours are as follows:
24 December: Closed from 1pm
25 & 26 December: Closed
27 – 30 December: Open as Usual
31 December: Closed from 1pm
1 January: Closed
2 January: Normal Hours Resume

Phone

0151 330 2100

Map

Areas served

Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot

View map

Address

4 Great Howard Street, Liverpool, Merseyside, L3 7HT

Opening Hours

Mon–Fri:08:00 - 17:30
Sat:08:30 - 12:30
Sun:CLOSED

Phone

0151 474 2000

Map

Areas served

Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot

View map